The developments in Ukraine are intimidating, but it is of vital importance that journalists continue to cover the war, even though this comes at personal risk and significant economic expense. Thanks to their reporting, we can follow the situation as it develops and respond accordingly.
What many don’t know is that publishers often have a harder time attracting advertisers to articles about serious topics, as these are often viewed as unsafe from a brand perspective. This is in our opinion a pity, as high-quality news is a necessity for the functioning of democratic societies.
On the brighter side, we are seeing an unprecedented willingness among European citizens to support the people of Ukraine, and help organisations are doing their best to direct their efforts where they are needed most. To support journalists covering Ukraine and make it easier for help organisations to reach out, Adlede is offering a Ukraine news segment for contextual ad placements. The targeting is free for non-profit and humanitarian organisations supporting Ukraine. We can either share the segment with you if you are a publisher, or help you set up a deal if you are an advertiser. Contact us at email@example.com if this is relevant for your organisation!