Contextual advertising is all about matching ad with content – and by extension, to the right audience too. For Adlede, this goes well beyond simply categorising pages by keyword: our self-learning software understands not only text, but also images and video.
Was that Apple the fruit, or the company? Turkey the bird, or the country? With advanced natural language processing models, terms are automatically considered alongside what surrounds them.
Adlede’s technology can model campaigns around all types of moods arising from every page. As an advertiser, matching your campaign to relevant mindsets means reaching customers at just the right moment.
Our leading contextual technology also comes with complete control, transparency and customization around where your ads appear as a standard. Peace of mind-as-a-service is what we offer all of our customers.
Everything we do is based on our people.
It is our skilled and engaged employees who together with modern technology form the basis of our creativity, technological success and the fact that we continually challenge ourselves to break new ground.
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